Estibaliz Barañano
General Manager, ASIMOB
Estibaliz holds a M.Sc. Telecommunication Engineering degree and an Executive-MBA. She started her career as test engineer at Ericsson, and then founded a consultancy start-up. In 2004, Estibaliz joined the R&D department in ‘Telvent Traffic & Transportation’ (now Kapsch TrafficCom), where she worked first as R&D engineer, and then as project manager. During these years, she collaborated in diverse projects related to different technologies for Intelligent Transportation Systems applications, such as road tolling, traffic management and V2X communications, among others. In 2019 she joined ASIMOB, a start-up using AI to automate visual road inspections and help road operators optimise maintenance tasks and keep roads as safe as possible.