SWARCO Launches Own GoGreen Initiative at ITS European Congress in Lisbon

The Austrian traffic technology specialist offers support to European Green Deal cities in reaching their ambitious climate goals. 

What do cities like Rotterdam, Dublin, Malmö, Dortmund, Lisbon, Paris, Milan, and Krakow have in common? Like one hundred other European cities, they all are committed to the European Green Deal in becoming climate neutral by 2050 and reducing greenhouse gas emissions by 55% compared to 1990 by the year 2030. The Austrian-based, international traffic technology corporation SWARCO used the ITS European Congress 2023 in Lisbon to kick off its initiative aiming at such cities under the motto “Let’s make Europe green. Deal?” The official ribbon-cutting of this SWARCO GoGreen Initiative took place in the presence of Herald Ruijters from DG Move/European Commission, high-level ERTICO representatives, and SWARCO CEO Michael Schuch.

“Over the next eleven months, from today to Intertraffic Amsterdam in April 2024, we follow a collaborative SWARCO approach to deliver an innovative experience for all Green Deal cities in Europe”, said SWARCO CEO Michael Schuch. “As a major player in ITS, we would like to formally engage with them, obtain a better understanding of their actual challenges and provide support with know-how and technology in overcoming such challenges.”